We seem to be getting a lot of coverage in the Guardian at the moment. Which is nice. Today’s article profiles our creative directors Tony ‘waves his arms around’ Davidson and Kim ‘arms folded’ Papworth and looks at how our work for Honda has evolved and what it’s achieved.

The article says that T&K have a lot in common with Wieden + Kennedy, it and they being ‘fucked-up, back to front, independent, chaotic, talented, mixed-up but lovely.’ That sounds about right to me. Though maybe T&K aren’t always lovely.

Anyway, it’s very flattering to be featured in the Guardian in such positive terms.

Above we see Wieden + Kennedy’s Matt Gooden introducing students from Bucks College who we briefed to develop ideas for Wieden + Kennedy products.

When we won the ‘Grandy’ advertising award, which carries a cash prize, we thought it would be nice if we could invest some of the money in a scheme that allowed people with creative ideas to make them happen. At the meeting on Friday they presented the prototypes for their products.

Next stage for us is to choose which ones we actually put into production.

Hopefully, we’ll make enough money from selling the products to enable us to fund a similar scheme next year. That’s the plan, anyway.