Here’s an extract from a letter written by Simon Day (above), star of our Honda ‘Impossible Dream’ ad.

‘The amazing advert that I had the honour to be in has obviously gone down a storm. It really captures people’s imaginations. Strangers constantly stop me in the street to say it’s the coolest ad they’ve ever seen. I say they’re the coolest I’ve ever driven. My three year old sings ‘de possible dream’ on a daily basis. The first word she spelt with her fridge magnet was HONDA. We’re a seriously branded family.

Which is ironic is you knew my history as an anti-car bore. A radical cyclist when we lived in London…I even wrote an anti-car play. Imagine the teasing since I’ve been the moustachioed face of Honda. "Eco-bore sells out!" Etc, etc. They’re just jealous.’

Cut to: a week ago on the hard shoulder of the M2 on our way to a wedding. Honda man in his best suit, standing by the steaming  bonnet of the rusty Volvo. My wife on the phone to the RAC, my child yelling in the back…Finally the Knights of the Road arrive and patch us up.

"Should get you to london but I’d take a taxi home if I were you! Hang on, I’ve seen you on the box. Aren’t you in that Honda ad?" I blush – a mixture of pride and shame. "You want to write to them, mate. See if they’ll give you one of them new Civics. They’re incredible. You shouldn’t be seen driving this heap of crap. Great advert. You were like James Bond." Off they drove. And off we limped – in the slow lane.’

I think Honda may just be minded to get him a Civic.

We had a visit today from senior lecturer Cyril Shing (far left, above) and his students from UCE Birmingham Department of Three Dimensional Design. Cyril phoned up and said they were planning to do an interior design project on an ad agency so we got them in to show them the mess that is the Wieden + Kennedy workspace. They’ve gone off now to come up with some ideas about how we could (theoretically) change our environment. And they’re also having a think about our proposed rooftop extension. It’ll be interesting to see suggestions for our environment filtered through their brains.