Julia, Chris and Sean (above) at the British Television Awards last night, celebrating.

Which is fair enough. Wieden + Kennedy London won Best TV Commercial of the Year for the third consecutive year. Our Impossible Dream ad for Honda followed in the footsteps of ‘Grrr’ in 2004 and ‘Cog’ in 2003. This is an awesome, historic achievement. Probably on par with walking on the moon, being first to climb Everest or circumnavigate the globe. Something like that.

John O’Keefe of BBH, Chairman of the Judges, said, ‘Let’s hope the winners inspire us…to be a little more adventurous in 2006 than perhaps we were in 2005. That’s my dream anyway and, over recent years, I’ve come to believe in the power of dreams.’

We also collected three golds for Impossible Dream, a silver for Honda ‘choir’ in the cars category, a silver for Honda ‘dreams’ in the corporate category and a bronze for Honda in the ‘best series’ category.

Some awards, last night.

‘And another thing…’ Tony and Ben.

The Ladies: Anna, Emma and Goughy.

Wieden + Kennnedy has been getting a bit of stick over the first execution in the Nike ‘joga bonito’ world cup campaign. The campaign aims to highlight the things that are wrong with the modern game and champions the joy of football at its purest. The article above is from satirical magazine Private Eye, which has a go at the choice of Eric Cantona as a proponent for the Beautiful Game, citing the interesting statistic that Eric was responsible for a tackle voted the 44th worst of all time.

I guess any attempt by a brand of Nike’s stature to put forward a point of view about football that’s even midly provocative will attract criticism. But the point is Nike is a brand that at least attempts to have a point of view about sport and the part it plays in our culture and our lives. And making that attempt is what gives the brand a heart and soul that just isn’t there in the hundreds of other brands that will be trying to ‘own’ football around the time of the world cup. See what you think of the campaign at http://nikefootball.nike.com/nikefootball/siteshell/index.jsp