An online game has been created by an outfit called truth or double dare. You play the ‘young guns’ of advertising (such as wieden + kennedy) and do battle against the old guard of the big holding companies – WPP, Publicis, etc, by throwing PCs and things at them. The holding companies are all wee men in grey suits. The young guns are casually dressed. W+K gets a dodgy red hoody. You can find the game here.

The game is fun and aims to make a point about the inability of old school agencies to adapt to new channels and new competition. The only problem, from a ‘young gun POV’, is that both times I played it, the young guns were ultimately crushed by the sheer numbers of the old guard. Bad omen?