Months of work and mega budgets on Honda but what did we actually win a pencil for at D&AD? The agency Christmas card – bin bags printed to look like Christmas puddings, so that when you filled them and put out your christmas rubbish it would bring a bit of festivity to the street. The idea was created by our first team of WK Siders – Tom, Wevs, Orlando and Sarah. We founded WK Side to bring in groups of people from outside the industry and give them a chance to work at an agency. So that they could learn from us and vice versa. It’s fantastic that the first group of Siders, in their 3 months here, managed to come up with an idea that won a pencil – the sort of thing that creative people spend their entire careers chasing, usually unsuccessfully.

Nice thought, related by Green of Scritti Politti in an interview with the Guardian.

"An NME journalist went on the road with (Bob) Marley. They flew into Miami, checked their bags at the hotel and then went to the soundcheck. And afterwards the journalist said ‘Are we going back to the hotel now?’ and Marley said, ‘No, we’re going forward to the hotel.’ I always liked that."