We hosted the London debut of WKTokyo Lab recording artists Hifana tonight. WKTLab is the recording label run by Wieden + Kennedy Tokyo which showcases cutting edge musical and visual artists. Hifana is a breakbeat duo who mix and sample sound and vision live.

First of all, Bruce Ikeda, who runs the label, gave us a presentation about their goals and their artists. They’ve release eight albums so far, by performers including Hifana, Afra and Takagi Masakatsu.

Then we went down to 93 Feet East in Brick Lane to see Hifana perform live. They were brilliant. Loads of fun, energy and a real crossover mix-up sound of beats, ethnic sounds and crazy visuals. Not at all the studied cool you might expect from such an act. They, er,  rocked.

I think this may have been the original inspiration.