Apparently they love our campaign for Cravendale at Heat magazine. This is a guy called Joe Timmington who works at Heat.

Joe’s on the right. Cheers. We hear that the whole office at Heat is obsessed with the Cravendale campaign – they named it on their current list of ‘what’s hot’. Cravendale sent them the pirate cut-out and a case of milk to say thanks. Nice one.

Good news and bad news in the last 48 hours. We picked up The Observer business without a pitch. Hurrah!…

But we also learned that we lost out to BMB on the Ikea pitch. Bummer.

(We’re wondering if our failure to convert was down to the wolf’s head minge-thing concept we presented.)

Hey ho. Congrats to Trev and the boys at BMB. Let’s hope they do something amazing with it. IKEA is a brand that deserves it.