It’s that time of year again when the world’s big networks gather together for a week of drinking, networking, squandering large amounts of money and more drinking – the Cannes Advertising Festival. Wieden + Kennedy will of course be there, along with everyone else. But we won’t be on a giant yacht, watching the light dance on the Mediterranean, sitting on bar stools made out of whales’ foreskins, drinking vintage champagne while supermodels rub soothing unction into our finely-muscled torsos. (Of course, some may say, if you’re not going to do Cannes properly, then why do it at all?) Anyway, we’re going along with our Honda client, who have picked up the Advertiser of the Year Award. If Creativity magazine (above) is to be believed, W+K may be up for a few other things. Among their tips (and these things are usually wrong) are Coke Happiness Factory for Film Grand Prix (W+K Amsterdam), plus a couple of other things we had a hand in, like Nike Run London for Integrated Campaign (W+K London, with AKQA). Who will be the real winners? (Other than the hoteliers and bar-owners of Cannes and its environs.) That’s anyone’s guess. Does it really matter? It does to those who win big.