Welcome to Optimism

Baby Arnold

Baby_arnold

Lou Arnold’s baby Emilia arrived at 2:55pm on Sunday, weighing in at 5lbs 10oz.  She wasn’t due to arrive until 16th July, so that meant that Lou was working right up until the birth and didn’t have any time to put her feet up before Emilia came into the world. That’s the level of dedication we like to see!

Cannes

Creativity_june_2007_cannes_predict

It’s that time of year again when the world’s big networks gather together for a week of drinking, networking, squandering large amounts of money and more drinking – the Cannes Advertising Festival. Wieden + Kennedy will of course be there, along with everyone else. But we won’t be on a giant yacht, watching the light dance on the Mediterranean, sitting on bar stools made out of whales’ foreskins, drinking vintage champagne while supermodels rub soothing unction into our finely-muscled torsos. (Of course, some may say, if you’re not going to do Cannes properly, then why do it at all?) Anyway, we’re going along with our Honda client, who have picked up the Advertiser of the Year Award. If Creativity magazine (above) is to be believed, W+K may be up for a few other things. Among their tips (and these things are usually wrong) are Coke Happiness Factory for Film Grand Prix (W+K Amsterdam), plus a couple of other things we had a hand in, like Nike Run London for Integrated Campaign (W+K London, with AKQA). Who will be the real winners? (Other than the hoteliers and bar-owners of Cannes and its environs.) That’s anyone’s guess. Does it really matter? It does to those who win big.

Loading