Welcome to Optimism

Cheryl’s Light

Cheryl Rogers. Wieden+Kennedy stalwart, unstoppable ball of creative energy, game for a laugh, optimist extraordinaire. Hard to describe how much we continue to miss her since she passed away from cancer in 2014. In order to remember the life of our friend and colleague, we are setting up an installation ‘Cheryl’s Light’ with our friends at Hellicar & Lewis at our office today.

Cheryls_Light_Launch_Invitation (1)

Sainsbury’s Idents

We’ve recently made a batch of idents for Sainsbury’s. They went live on ITV shortly after our #FoodDancing campaign launched. In case you haven’t watched the idents yet…here is a reel and you can check them all in one place. Sit back and enjoy!

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