New commercial for Lurpak Lighter from Wieden + Kennedy London. Created by Sam and Frank. This is the stuff that leads clients to send you cake and champagne. (See below.)

This is our latest TV spot for the Guardian’s Guide to the Seaside, on-air now.

Shay, Keith and Anna did a great job at making the British seaside look amazing.  No mean feat in this weather.

Thanks to Sophie, Goffy, Michelle and the sun for making a rare appearance.