Welcome to Optimism

the rules

Mick_with_rules_t_shirt

Mick Bailey models the new W+K T-shirt, which arrives fashionably late for the summer 07 season. Lovingly crafted in 100% actual fabric it is available in two colourways – grey and orange (gents) and black and pink (ladies). The adventurous may choose to experiment with these arbitrary gender assignations. The shirt bears a reproduction of the now-legendary ‘rules’ of W+K, as found in the bottom of a drawer when Dan and Dave were asked to clear out their office at their former employers. They thought, ‘Don’t know who wrote these but they’ll do just fine’, and adopted them as the code of behaviour for the new agency they were leaving to start up. 

"Don’t act big. No sharp stuff. Follow derections (sic). And shut up when someone is talking." 

Rules20tee

The rules: they’re as good for you today as they’ve always been. You can buy these shirts off us, if you want.

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