We thought we would let you all know a little bit more about us WK Siders. Here is a brief introduction from the four of us ..

I’m Kelly. I’m originally from a very small village in the Yorkshire Dales called Barnoldswick but moved to London 4 years ago to study at Goldsmiths College. I miss the countryside and the fresh air but I also remember there wasn’t much else to do past walking and biking. I really enjoy cooking, which takes up most of my evenings but living just by Borough Market means I spend far too much money on food.

I’m Seb. Originally, 26 years ago, my parents decided to name me Sebastian. I thought it is a bit too long to type and therefore just say, ‘Seb’. But if you like the long name and have time, feel free to use it. When talking to me you maybe find that I have a German accent. Well that’s basically because I’m German. After working for agencies there, one day I decided to do something new. New country, new town, new people, new things.

Well, here I am. Arrived on Saturday with two big bags and a room for only 2 weeks. So if you one day see someone with a tent and two big bags, walking upstairs to the roof terrace that’s probably me.

My name is Edd. There’s a story behind why I use 2 Ds but I’ll let you ask me that one when I get to know you all. I’m slowly getting used to the commute from near Cambridge so don’t be surprised if I look a little tired around 6pm. I graduated from Loughborough University in 2006 where I completed a BA in Visual Communication. Over the past year I have worked on several websites, on a freelance basis, using Flash. I’m really into all types of music and I’m a drum and bass DJ. I ride BMX as much as I can (which is why you might see me limping slightly) and am interested in all extreme sports. I’d like to try skydiving but I think I’ll need someone to give me a push out of the plane.

I’m Sarah and I’ve just graduated in illustration from the University of Brighton. I spent the summer working though I wish I’d spent it travelling. I come from St. Albans but was born in Singapore and lived in India for 4 years. Last year I spent 4 months in Japan. I’m obsessed with cheesecake and my real ambition is to be on Blue Peter.

The much-loved (by us, anyway) Cravendale Milk cyclist, pirate and cow make their first online appearance with the launch of a new microsite.  The site was created by us at Wieden + Kennedy London and developed by Unit 9, with design and animation by Pic Pic Andre at Nexus Productions. It goes live…er, about now, hopefully. Here: www.milkmatters.co.uk/joinin

On the site you can select any character depicted in the ads, collaborate, interact and play with other visitors, all in the world of Cravendale ads. And you can capture the action to create your own 60 second films.  You get the chance to share the movie-making experience with live visitors on the site and you also have the ability to have a private session with your friends. The films can be sent to friends as well as stored in a gallery of the microsite. 

The idea was to bring the characters to life in a really interactive way. It’s one thing to direct and act out your own scenes, but the spontaneous nature of the site is probably what’s the most interesting thing about it – you never know what to expect or who you’ll meet when you come to the site.

Give it a go and let us know what you think.

The Cravendale TV commercials featuring the animated characters who go to any lengths to get their hands on Cravendale are back on air in new extended  40” versions.  Extra, "directors’ cut"-style footage!