So, today Coleen McCullogh (aka Mrs Wayne Rooney, for anyone who’s spent the last couple of years in a sensory deprivation chamber) was outside our office doing a street casting for her new TV show ‘Coleen’s Real Women’. Bored W+K staffers who were gazing out of the window in search of inspiration noticed that a celebrity was in the neighbourhood. So a few of our folks wandered outside to see what was going on. Meanwhile, in the background, on the office roof terrace, the Rooney flag that we created as part of the Nike campaign for last year’s world cup was unfurled.

W+K creative Mandy Smith (above, left) was ‘spotted’ by Coleen – who was trying hard to ignore the enormous naked image of her husband just over her shoulder – and invited to audition for the show. (To be eligible she will have to prove that she’s never been a pole dancer, glamour model or criminal, according to the application form.)

Danny Wallace – "Oi! Coleen! Give us a wave, love!"