Our work for Lurpak has been shortlisted for the APG Creative Strategy Awards. Matt Boffey’s ‘beguilingly seductive’ paper (this may well be the first time the words ‘Matt Boffey’ and ‘beguilingly seductive’ have been used in a sentence together) is said to show how ‘classic planning combined with new thinking at the brand level can result in highly effective and mouth-watering work’.

Wieden +Kennedy Amsterdam is shortlisted three times for the same APG awards with their work for Coke & Nike (both Air Max 360 and Women).

Meanwhile, the team at Wieden+Kennedy Amsterdam has also triumphed at this year’s Euro Effie awards and taken the Grand Prix and the Gold for the Nike Women’s ‘Tell me I’m not an Athlete’ campaign.

On Wednesday night Dave Cobban, Eliza Esquivel, Jasmina Peri, Jenny Howard and Nike client Adrianna Pereira headed to Brussels with high hopes for the selected finalist. This is the first year that the Amsterdam office has delved into the effectiveness awards and to receive such acclaim so soon is really inspiring. The jury’s decision is based on the original concept, the execution and the overall effectiveness of the campaign so congratulations go right across the board. Alvaro, Sue, Elissa, Patricia, Jasmina and Dave should all feel suitably proud of themselves for creating a body of work that not only looks great but that also offers cultural relevance and real insight. Thanks also go to everybody involved in building a case study that obviously showed the work off to its full advantage.

On accepting the award, Adrianna Pereira commented, "winning this award is a real testament to the effectiveness of such a long term partnership between Nike and Wieden+Kennedy. Because of that relationship, we were able to build a campaign were the creative work is so strong, pushes boundaries and really connects with the consumer".

Congratulations guys!

So, today Coleen McCullogh (aka Mrs Wayne Rooney, for anyone who’s spent the last couple of years in a sensory deprivation chamber) was outside our office doing a street casting for her new TV show ‘Coleen’s Real Women’. Bored W+K staffers who were gazing out of the window in search of inspiration noticed that a celebrity was in the neighbourhood. So a few of our folks wandered outside to see what was going on. Meanwhile, in the background, on the office roof terrace, the Rooney flag that we created as part of the Nike campaign for last year’s world cup was unfurled.

W+K creative Mandy Smith (above, left) was ‘spotted’ by Coleen – who was trying hard to ignore the enormous naked image of her husband just over her shoulder – and invited to audition for the show. (To be eligible she will have to prove that she’s never been a pole dancer, glamour model or criminal, according to the application form.)

Danny Wallace – "Oi! Coleen! Give us a wave, love!"