Here’s a promo I worked on for my mates in the PRC for their forthcoming single released 6^th October.

I didn’t really do anything just got my mate Dave Daniels to do what he does. He’s a great animation director, amazing graphic shapes and movements working with sound is his bag. He did a pretty mean job for us on a Honda FRV campaign a couple of years ago. We didn’t have any money so thanks to Dave for very kindly offering to make this in his own time.

The idea was to visualise each instrument, kind of like that iTunes visualiser but better.

We thought doing something that focused on the music made you listen to the track. There’s plenty of promos where you end up looking at the film rather than listening to the music. And that’s what it’s all about.

It’s a psychedelic/graphic thing.

It’s psychographic. Yeah, that’s what it is.

I know I’d like this band even if I didn’t know them.

Hope you like it.

Matt Gooden.

Check out the PRC’s myspace or catch them in the flesh.

www.myspace.com/thepeoplesrevolutionarychoir

Dave’s pod casts.

http://web.mac.com/earsaseyes/iWeb/daniels/intro.html

UP AND COMING GIGS

27.10.07
THE SHAKESPEARE
Sheffield

28.10.07

MANCHESTER RITZ

OXFAM CHARITY GIG, LINE UP SO FAR… Monaco, Terry Hall (acoustic set and dj), Vinny Peculiar (acoustic set), The Complete Stone Roses, the Debretts, The Rools, Will Carruthers, Damian Morgan & Mike Doyle.

Our work for Lurpak has been shortlisted for the APG Creative Strategy Awards. Matt Boffey’s ‘beguilingly seductive’ paper (this may well be the first time the words ‘Matt Boffey’ and ‘beguilingly seductive’ have been used in a sentence together) is said to show how ‘classic planning combined with new thinking at the brand level can result in highly effective and mouth-watering work’.

Wieden +Kennedy Amsterdam is shortlisted three times for the same APG awards with their work for Coke & Nike (both Air Max 360 and Women).

Meanwhile, the team at Wieden+Kennedy Amsterdam has also triumphed at this year’s Euro Effie awards and taken the Grand Prix and the Gold for the Nike Women’s ‘Tell me I’m not an Athlete’ campaign.

On Wednesday night Dave Cobban, Eliza Esquivel, Jasmina Peri, Jenny Howard and Nike client Adrianna Pereira headed to Brussels with high hopes for the selected finalist. This is the first year that the Amsterdam office has delved into the effectiveness awards and to receive such acclaim so soon is really inspiring. The jury’s decision is based on the original concept, the execution and the overall effectiveness of the campaign so congratulations go right across the board. Alvaro, Sue, Elissa, Patricia, Jasmina and Dave should all feel suitably proud of themselves for creating a body of work that not only looks great but that also offers cultural relevance and real insight. Thanks also go to everybody involved in building a case study that obviously showed the work off to its full advantage.

On accepting the award, Adrianna Pereira commented, "winning this award is a real testament to the effectiveness of such a long term partnership between Nike and Wieden+Kennedy. Because of that relationship, we were able to build a campaign were the creative work is so strong, pushes boundaries and really connects with the consumer".

Congratulations guys!