Welcome to Optimism

WKside week 5 and 1 day or so.

So you haven’t heard from us for quite some time. That’s not because we don’t like you, are lazy, don’t care about the internet or whatsoever, but we’ve been through hard times. Very hard times indeed. Especially now as Edd is trying to type this on Seb’s German layout keyboard.
Nearly everything we touched blew up, burst, ran out of gas (or to be more precise: helium), began to stink horribly or got deleted by our own stupidity (or to be more precise, Seb’s). Edd has given up typing now. He doesn’t like German keyboards.
Nonetheless we had 3 exciting weeks. We got to meet new, great people. Like Joel who flew his way from Portland via Amsterdam to our lovely London office. Joel is one of the graduates of WK12 (link goes here) that is similar to WKside, only they work inside Wieden’s for 12 months and are more of an agency inside the agency. You can see some films the 12 did during their time at the Portland office here and have a look at the WK12 home on the web here. Joel is a great and lovely chap, not only because he provided some fine brew from Portland.

Joel

Joel outside the Golden Heart.

After being at Wieden’s for 2 weeks we thought it would be a nice idea to get the bunch here to know more about us four. So we bought lots of balloons, filled them with numerous abnormal secrets and embarassing facts and pinned them on the wall of a disused meeting room on the 3rd floor.

Shh1

Lovely jubbly?

Shh2

No orange? No orange.

Shh5

Ready to pop.

Well, what can we say…actually only 5 or 6 people had the time to pop one balloon of our Shh.. before over night the cleaners took them away. Probably thinking it was a leftover of a white balloon party or something. So here are the secrets that never got revealled due to some kind of cleaning obsession:

Kelly is scared of her own cat

Kellys nana is in a tap group called The Super Troopers

Kelly met her boyfriend on a train

Kelly always has wet feet because she has a huge hole in the sole of her shoe!

Sarah has size nine feet, but they’re very thin and elegant.

Sarah was the Watford & District 800m champion 3 years in a row.

Sarah has a large collection of wigs.

Sarah was a young Lib Dem supporter. When she was little she loved the sound
of the name Paddy Ashdown and ran around shouting it in public.

Edd nearly shot his friend Kris through the eye with an arrow by mistake.

A policewoman once mistook Edd for a 13-year-old boy she was chasing. (Edd was 23 at the time).

Edd spent a good hour running around a Norwegian town in his undergarments just for the hell of it.

Edd first got drunk at the age of 2.

Seb was a dancer in a Latin dance formation in some German Dancing Division.

Seb was shadowed by the secret police of the German Democratic Republic on his way to school.

Seb for one time was a model at a local wedding fashion show.

Seb, when a kid, once stole a Teenage Mutant Hero Turtles action figure from a shop but because of his bad conscience returned it secretly on the next day.

Foodfight

Don’t try this at home.

Also we are still working on our Christmas briefs. As part of one idea we started a food fight outside the agency. Christmas Pudding Pals vs. Chocolate Sponge Squad. Who will be victorious? Just relax and enjoy.



Chocolate Sponge vs. Christmas Pudding

Another idea is all about wrapping. That’s why the WKside area looked like a service desk at Marks&Spencers during Christmas season. If you’re wondering about next years trend in fashion and accessories, we think it will be blue wrappings.

Wk_style

Furthermore we have been trying to do a film for Emeco. It features a balloon and a chair and realy hasn’t been as easy as we thought it would be. One burst balloon, two burst balloons, a new balloon with not enough helium and a third burst balloon later, not to mention numerous takes under Kelly’s savagely meticulous direction and we are finally in the edit suite. Here you can see some random pictures from our filming action featuring Edd Hopkinson as the eloquent presenter from Saffron Walden.

Sarah_balloon

Pump up the jam.

Furry_edd

What the fuzz?

Emeco_shot

From absolute craziness to concentrated camera adjustment.

Piiiiehs

What’s that smell?

Kelly_jump

The director is satisfied.

Thanks for your time and hopefully we’ll manage to keep you up with bits and pieces out of the world at Wieden’s more often.

The Big Boom Bang Balloon Burst Bonanza.

Mr_balloon_2

Next time watch out for sharp street signs, idiots!

We started to film and exhibit the emeco 20-06 chair with 2 shiny white balloons. During filming one got killed by a street sign. The other didn’t survive the tent exhibition. So a third one arrived in a small parcel from the US. Well, it endured a whole weekend with a small hole (that got taped on Friday night) but was killed by a street sign as well. Luckily after finishing the shot. Unfortunately he took his revenge.

Wk_ghost

The Return of the Giant Killer Bubbles.

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