Welcome to Optimism

shooting the chef

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This is not Nigel Slater caught in a compromising situation whilst on the hunt for a night of debauchery, it’s the day of our ‘Helping Hands’ shoot to promote Nigel Slater recipe cards in The Observer.

Between getting Nig to sign everything from his latest book to the producer’s breasts we managed to get some filming done. He kindly submitted his body to the hands of Candice. (Whose hands you might have seen before in an Always Ultra ad).

The hightlight was going out for lunch with Nig and the crew, round the corner in Clerkenwell.

Topics of lunchtime conversation included:

Our Death Row meals.

Why he dislikes

Birmingham

.

How he’s moved fifteen times since he’s lived in

London

.

How, in 20 odd years he’s never stepped foot inside the Observer’s building.

How he loves

Amsterdam

and has never got lost there.

Shaynigel

Nigel Slater with Wieden + Kennedy copywriter Shay.

Notice the 80s flouro yellow straws. Nig was loving it.

Art Director Keith learnt something new about Shay. His death row meal was a fish finger sandwich on cheap white bread with ketchup. Classy.  Nig did not approve.

McCrudden’s lizard

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What’s that, you say? Were you asking about this thing that I just happen to have sitting here prominently on my desk? Oh, I almost forgot it was there. Yes, it’s a big multicoloured ceramic lizard that was given to me for my contribution towards RETHINKING THE BASIS OF COMMUNICATION. I don’t really like to talk about it.

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