Welcome to Optimism

turquoise verner panton

So, we got this email the other day:

Hello Wieden + Kennedy London,

My name is Luke Forsythe. If you are reading this on the morning of the 24th then I will be sitting outside on a turquoise Verner Panton.

Please do not be alarmed. I’m in a good state of mental health. However, I am determined to talk to a senior member of Creative. I know how busy you all are so I simply plan to wait until somebody has a spare moment.

I have a first degree in product design and have recently freelanced as a branding consultant and designer. I excel in idea generation and communication. I have the utmost respect and appreciation for what Wieden + Kennedy is doing and want, very much, to be a part of it.

Regards,

Luke Forsythe

We looked out the window and there he was. Sitting in the rain on his plastic chair

Bloke_in_chair

Lucy and Daz met him and really liked him. So much so that we may even offer him a seat inside out of the rain for a bit.

NB: this trick has been done now. Please don’t try it again.

shooting the chef

Nigel_slater_3

This is not Nigel Slater caught in a compromising situation whilst on the hunt for a night of debauchery, it’s the day of our ‘Helping Hands’ shoot to promote Nigel Slater recipe cards in The Observer.

Between getting Nig to sign everything from his latest book to the producer’s breasts we managed to get some filming done. He kindly submitted his body to the hands of Candice. (Whose hands you might have seen before in an Always Ultra ad).

The hightlight was going out for lunch with Nig and the crew, round the corner in Clerkenwell.

Topics of lunchtime conversation included:

Our Death Row meals.

Why he dislikes

Birmingham

.

How he’s moved fifteen times since he’s lived in

London

.

How, in 20 odd years he’s never stepped foot inside the Observer’s building.

How he loves

Amsterdam

and has never got lost there.

Shaynigel

Nigel Slater with Wieden + Kennedy copywriter Shay.

Notice the 80s flouro yellow straws. Nig was loving it.

Art Director Keith learnt something new about Shay. His death row meal was a fish finger sandwich on cheap white bread with ketchup. Classy.  Nig did not approve.

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