coming of the uberproducer
There’s been much talk in this fast-moving, converging business about the possible need for ‘super-producers’ who can apply production skills across mutliple channels – broadcast, interactive, print, etc. But where to find these rare, mulit-skilled creatures? At wieden + kennedy lodnon we have taken the radical step of breeding our own. Shown above, the forthcoming fruit of the union of Julia Methold (head of broadcast production) and Mick Bailey (head of creative services). Obviously it’ll be a few years before we can get this uber-producer on the job, but (s)he will be genetically engineered for production multi-tasking