As holders of the Rugby World Cup, England entered this year’s competition knowing that it would be a challenge to retain the trophy.  We developed a campaign that showed the determination of the team not to relinquish their title.  The campaign ran in national press, outdoor sites and online. On ITV.com, we have a dedicated hub that allows fans to view interviews with the players as well as download the ‘white cliffs’ poster and ‘not without a fight’ manifesto.

This weekend sees the final push for the trophy. We have created a website for fans to hear the England team talk about the final against South Africa and upload a good luck message to the team.

www.notwithoutafight.co.uk

Good luck, boys!

We’ve had a call from the British Museum.

They’re planning to feature our Lunchtime Revolution campaign for Pizza Hut in one of their exhibitions. I think that’s a first for us.

They’re looking at Chinese revolutionary art through the decades and how in the 80’s, 90’s and 00’s it’s had the political sting taken out of it and artists and even big brands are now being inspired by it. The curator told us:

‘The appropriation of revolutionary imagery by such a ‘Western’ global organisation like Pizza Hut is quite striking – it mirrors the ‘Great Criticism’ works by Chinese artist Wang Guangyi (who juxtaposed images from Chinese propaganda posters with Coca Cola, Nikon and other big brand names).’