Check it out! In the Advertising Age Power 150 of the world’s top media and marketing blogs Welcome to Optimism ranks an amazing…er…110. I suppose that’s not really very powerful. I guess it’s comparable to the record chart performance of, say, Half Man Half Biscuit. But, wait, they actually rank 360 blogs, so at least we’re in the top third.
Must try hard to be more powerful.
As holders of the Rugby World Cup, England entered this year’s competition knowing that it would be a challenge to retain the trophy. We developed a campaign that showed the determination of the team not to relinquish their title. The campaign ran in national press, outdoor sites and online. On ITV.com, we have a dedicated hub that allows fans to view interviews with the players as well as download the ‘white cliffs’ poster and ‘not without a fight’ manifesto.
This weekend sees the final push for the trophy. We have created a website for fans to hear the England team talk about the final against South Africa and upload a good luck message to the team.
Good luck, boys!
