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regent street christmas lights – sneak preview

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Wieden + Kennedy London has designed this year’s Regent Street Christmas lights. They’re due to be officially switched on at 6.00pm today but here’s a sneak preview of how they look

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The installation is called ‘Unity’ and is brought to you by Regent Street and Nokia. It was created by us, in partnership with lighting specialists UVA. There are fourteen clusters of lights. They change colour in reaction to wind, temperature and, from 14th December, you’ll be able to change the displays via the interactive window display in Nokia’s new Regent Street flagship store. There will also be a number of special pre-programmed displays over the Christmas period.

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Download lights_flyer.pdf

For more info, download the flyer above.

breakfast time

Mash

Simple pleasures: opening a new tub of Lurpak and finding one of our ads on the foil seal. Is it a little bit sad that this puts a smile on my face and makes me enjoy my breakfast more? (No, I think I’m proud to be pleasantly surprised by encountering a little bit of our work.) Seems like the perfect place to reach existing Lurpak fans.

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