These are our first Nokia ads to break in the UK since winning the business earlier this year. They are part of a campaign to support the launch of the Nokia 5310 and 5610 Xpressmusic phones. Posters, press, online and radio will run in December and January. The campaign was created by Ida and Fabian.
As part of our further immersion into all things Nokia; Kevin Chesters (WK London), Fanni Ho & Weiling Jang (WK Beijing) and Nusrat Madraswala (WK Delhi) spent last week in China furthering their knowledge on the entry level customers.
Kev says: ‘Most fascinating bit apart from all of it (!) was the cultural immersion in Bazhou – a tier 4 town about 100k outside Beijing – followed by some research depths in a small village of sweetcorn farmers further out in the sticks. Incredible to be able to get face to face with this kind of consumer in their own home and see how technology is changing the way all people on the planet connect with one another. Brill stuff.
Great experience, good learning and a jolly good time.’
