Welcome to Optimism

we are global agency of the year

Smiling_wieden

Adweek magazine has named Wieden + Kennedy as its global agency of the year.

‘For its ability to grow globally with its independent spirit intact, its strategic management skills and its culturally relevant, award-winning work, Wieden is Adweek’s Global Agency of the Year. These days, the combined shops outside of the U.S. outperform New York and Portland, pushing up global revenue 18 percent from $140 million to an estimated $165 million in 2007. And that’s apparently big enough for a roster of international blue-chip clients,’ says Adweek.

Now poised to thrive on three continents, Wieden
seems well prepared to answer the legendary Jay Chiat question: "How
big can we get before we get bad?"


"We were bad when we were small," Wieden says with a laugh. "I’m wondering how big we have to get before we get really good."

You can read the full article here.

tony in the area

Beanieportland1_medium

Intro courtesy of Noe:

Ladies and Gentlemen, meet our finest blood from Portland TOOOOOOONY! He will be keeping Beanie¹s seat nice n warm for next 6weeks. BIG UPS!

Response from Tony:

I always thought I was living a magenta lifestyle.

Honored to be a bridge between two outposts in the global network and
excited to learn and share a bit here with our time together.

I guess this is as good of a time as any to drop a link of what I have done
so far with a couple of days in London.



http://lastnightstony.com

Or, in other words, Tony Frusciante is visiting from the Portland office to cover in studio for Beanie, who’s away on sabbatical. Unlike Bean, Tony does not have ginger hair. He does have a blog, at the above link.

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