Welcome to Optimism

New WK Side

WK Side is our scheme that brings in four people from outside the world of advertising for 3 months to work at W+K London. They learn from us and hopefully we learn from them. We’ve just hatched a fresh batch. Here’s what they say:

Hello, everyone, we’re the new WK Siders and we eagerly look forward to
meeting, working and playing with you all!
(That’s everyone at W+K rather than everyone reading the blog. Which would be impractical.)

Mel

Mel


Eyup. I’m Mel, a cheeky and mischievous Yorkshire lass with a penchant for Haribo, Coronation Street, mashed potato, Woody Allen and Jammie Dodgers. I have lived round these parts for two and a half years and recently completed my MA at the Royal College of Art (Communication Art & Design) where I use a
combination of wit, wisdom (well, sort of), words, irony and images in order to gently mock myself and the world that surrounds me. Come along and say ‘hello’. Be nice though, I’m quite soft for a Northerner!

Anna

Anna


Hi folks,
My name is Anna. I hail from Bristol (via Hong Kong) but have been living in these parts for some time now after studying photography at Brighton. I have just come from a company called yellowdoor where I was an art director/jack of all trades-er doing creative consultancy, strategic planning, instore/window design, trends forecasting, events, and other unusual goings-on for fashion brands. Which was good fun. I was also involved in the making of a magazine called Rubbish earlier in the year. (Vogue meets the Beano).


I love a mean game of Balderdash, help run a disco/electro/techno night in Dalston, used to be addicted to crisps, enjoy all things fancy dress and can oft be found joyfully wallowing in jumble sales or car booting in Tooting. I look forward to meeting many of you soon.

Dominik

Dominik


Hello my name is Dominik. I am from Sweden. Although my parents were born in Poland, that doesn’t make me Polish, according to my passport. Fed up with the terrible and cold darkness of Swedish winters, they had the family emigrate to southern France. Later on I lived in Hawaii for two years, where I pretended to study whilst surfing. Hence you may address me in any of the languages spoken in the above mentioned countries, and it will be understood.

Luke

Luke


Hey, I’m Luke. I was born in Kent in 1985. I went to Ravensbourne and did a BA in product design until 2006. I then lived and worked in New York doing product design until early 2007. It was amazing. However, that was the year I realised I might not want to do straight product design after all. (It was
also the same year I stumbled across the WK London site.) I came back and started doing freelance graphics-based projects for small companies and start-ups. One weekend, a particularly small-minded client pushed me to breaking point. The next monday I was sitting outside WK London on a
turquoise verner panton
. After many emails and a couple of great meetings, here I am, embracing failure. How are you?

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