Welcome to Optimism

pizza to go

Pizzahutsign

As has been reported on Brand Republic, after three years we are parting company with Pizza Hut.

It’s never easy to say goodbye to a big client but we’ve decided that moving forward, this is not a marriage that will work out for either party.

No doubt the phones at Pizza Hut are already on fire; agency new business folks will be going pizza-pitch crazy.

Working with Honda in Asia

Honda_story

Story above in Campaign today. We are indeed working on a campaign for Honda in Asia Pacific, which is great news. Fun to collaborate with W+K Tokyo again, which we haven’t done a lot of since the Aiwa campaign a while back. When the work’s done  we’ll post it up on here for the benefit of folks outside of the APAC region where it will be shown.

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