Welcome to Optimism

new sensations

Jan

This is Jan Chipchase of Nokia Design, who came in today to talk to us about what he does. Fascinating stuff that involves looking at where people’s lives are going. It is possible that he has the world’s most interesting job. He talked to us about the future of urban spaces, how people do business in shanty towns, how illiterate people use mobiles and how all this observation of folks in places like (recently) Tehran, Seoul and Ghana informs Nokia’s "human-centred" approach to design. You can hear more direct from Jan at his blog Future Perfect.

To warm us up, he introduced us to the Japanese penis pump from Tenga. The ideal product for advertising wankers

According to their website:
Most men like TIGHT and a lot like REAL TIGHT, that’s why TENGA has come to the party.

Noe_and_david

Noe, above, is trying to figure out how to open the packaging so that David can try it out.

From the instructions:

Feel_good

We’ll see if we can persuade David to report back on his product test experience.

W+K does blue peter

The Observer is giving away a free Book of Art
with the paper on Sunday, and for the ad, we thought there was no better
way to promote the freebie than to create some art from the book
itself.  And then take some snaps of it.
 
One small production budget + 24 hours + bunch
of W+K talent  +some glue, scissors and fingers = An array of lovely
artwork.
 
One of them is being transferred into the ad
itself, but the others aren’t going to waste – we’re going to put them on
display in reception, and create our very own miniature art
gallery…

Art2_2

Art3

Art4

Art5

Art6

And here’s the finished ad:

Obs01n07037_art_220x141_this_sun

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