New executions above from a campaign just breaking in india that we created for the Nokia 6110 Navigator, a handset that is designed to help you find your way around via built-in GPS and Nokia Maps. This is particularly beneficial in India, where availability and use of traditional maps have been low. The lettering on the posters was all shot on location in India from street signs and the urban environment.

Our pitch for the COI/Department of Health anti-obesity campaign is tomorrow. Pitch timing means that, as well as several weeks of development up until now, the team spent the sunny bank holiday weekend working away in a sweaty basement. Do the laws of physics prevent any pitch being finished ahead of the
night before the presentation so that everyone can go home on time and
rest? In my experience, at any agency I’ve worked at, it seems that
way.

24 hours to go now…tension mounting, but panic hasn’t set in yet. That usually comes at around, oh, 2.00 am.

Sam Heath (creative) runs through work with Kim (CD).