Welcome to Optimism

the great wieden’s flap-jack-off


Flapjacks. So easy even a child can make them. But the simple recipe allows
great room for creative freedom.

Good flapjacks deserve Lurpak:
Lurpak and oats

To put their skills to the test, Ian, Sophie
and Ryan cooked up a little taste sensation.
Ian, ryan, sophie

Sophie baking

Cups and tupperware



A few hindrances later (ryan forgot the recipe, ian forgot the sugar), and
the flaps were jacked.

The results: 
sophie: very good taste, stuck to the paper, chewy, looked perfect.
Sophie eating

ryan: light and slightly savoury flavor, crumbly and soft texture, golden and
broken appearance.
Ryan

Ian: taste- bitter with a hint of fish, texture- dry, look- a mess.

Summary: "It's funny how anything you burn just tastes of burn no matter what
it is."
Sophie's syrup
 

the power of driving machine

This is a new BMW commercial. Is it just me, or do the combination of Donald Sutherland’s mellifluous Canadian tones, and an idea that reinterprets the negative as positive (Thankyou hills, thankyou traffic jams) conspire to remind one of another car brand?

‘Can hills be good?’

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