Here's a viral film for Ray Bans from agency Cutwater and director "Benzo" Theodore. 3.5 million hits on Youtube.

And here's one for Levi's from agency Cutwater and director "Benzo" Theodore. 3 million hits on Youtube.

Same agency. Same ad. Different clients. Seems to have got loads of attention for both of them.

Does it matter? Should we give up on this 'unique brand voice' thing, and just do cool shit that we sell to lots of clients?

We didn't get the Department of Health anti-obesity project that we pitched for recently. Bummer. Reports say it has been won by M&C Saatchi. Congrats to them.
It's always tough to lose a pitch. Lots of hard work, lots of stress, and then – boom! It was all for nothing. This one was particularly disappointing. It was such a big challenge and we believed we had some great work. (Confidentiality prevents me from sharing any of it on here, unfortunately.) All you can do is present stuff you believe in.
You win some, you lose some.