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carrot-off

Perkins-carrot

Hi, it's Ian.
Today was time again for another Wieden + Kennedy 3rd floor bake off, and it was another feast of variety and flavour. This month: carrot cake.

For the first time Perkins was matched for poor performance, in a surprise move from Chris Groom who had a "disaster". So with those two out, it became a five cake race.
Judging

Bodoh did some sort of unintentional yogurt icing, Karrelle "I've learnt where the kitchen is" Dixon did amazing icing, Ryan's moist orangey cake performed well, and Gail the current champion (and baking club meddler, or should that be 'medaller'?) was finally dethroned by Paul's amazing carrot cake.
Winner
(I have no idea why these pics are determined to appear sideways and I can't be arsed to sort it. Sorry.)

So this time a good mix of nutty vegetables. And the cakes weren't bad either. Boom boom.

music almightier

Ma1  

Wieden + Kennedy's own Fab + Ida have, in conjunction with the lovely Picasso Pictures, created a second installment of the global Nokia Music Almighty campaign to support the 5310 and N78 handsets.

Following on from last year's campaign, the latest TV and print executions feature headphones representing a different genre of music – from electro to rock n' roll, pop to hip-hop – and celebrate the passion people have for music. They also allow Nokia to celebrate the power of music as a means of bringing us all closer together.

A cool microsite to support the campaign is also under construction. Will post details and link to that as soon as it goes live.

Ma2  

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