Welcome to Optimism

more info on paula campaign

Paula steps  
Posted earlier about the poster element of this. (See below.) Here's some more:

Yesterday, we broke our Nike campaign to support Paula all the way to Olympic gold. To show your support, you can put your name on one of Paula's 22,850 footsteps in Sunday's marathon.

It's oh so simple: check out weruntogether.com to register for free, or text your name + city + date of birth to 67777. (Standard rates apply, etc, etc.)

You can even get your name in Friday's issue of The Sun if you pledge your support before 1pm this Wednesday.

watford + kennedy

Watford + kennedy

Darren circulated his old class photo from Watford College.  Remarkably, from his year, Darren and Lucy, Frank Ginger, Stu Harkness, Caroline Paye and Kerry Gooden all ended up at here at Wieden + Kennedy.

Here's the photo, with the young, fresh faced students as they looked before ravaged by life at W+K.

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