Above is our new ad featuring British athlete Kelly Sotherton. The idea was to get Kelly to promise she would win gold at the Olympics under lie detector test conditions. She was wired up to a polygraph machine and tested by a psychophysiologist.
Kelly's commitment has been questioned in the past, particularly
in Athens four years ago by her former coach.
Ever since then she has been determined to prove she has the right mental attitude to win gold.
Below is an article covering the story behind the 'revolutionary' ad in today's Daily Mirror.

You can see how she got on by watching the film we made of Kelly taking the test at NikeLab.


Nice work from Sophie, Mark and Richard.