Welcome to Optimism

“Badges?… We don’t need no steenking badges!”

Badge-off

Today saw the eagerly awaited announcement of the results of the inaugural Wieden + Kennedy London Monthly Badge-off. We recently acquired a badge-making machine and decided to have a monthly competition to design badges. Winners will be made up in a limited edition available in a big jar on reception. The theme for the first badge-off was 'move'. ECD Kim (above) judged the entrants.
Badges

Badges 2

And the winners were, in reverse order… third, interesting arse of pigeon approach:

Third

Second: Mao in cycling helmet…
Second

And in first place – hell on wheels…
First

Congrats to Viv and Sum.

flute

Millidge and doig with flute

A welcome return for Millidge and Doig, the two little guys with one mouth who love to share everything, in our ongoing campaign for Orange Romania. Here's an English language version of our latest TV spot, on air in Romania.

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