Starting this week, our new Lurpak press and posters are gracing the nation's magazines and billboards.

Continuing to champion the pleasure of good, simple food, the work celebrates the potential of the humble spud, because tatties are always enhanced by a bit of Lurpak.

W+K operations director Rob Steiner's marrow is unusually large. (Fnaar, fnaar.)
Planted by his kids, it won the Deddington first prize in 'biggest marrow competition'.
Watermelon shown next to the marrow for scale.