Welcome to Optimism

waterslide

A really good ad. For financial services brand. At a time like this. I have no idea what 'contactless' payment is, but this makes me feel better about Barclaycard than anything I've seen since the days of Rowan Atkinson's MI6 agent character.
It's not a radical reinvention of the communications model but it is beautifully done: great casting, great music, terrifically entertaining and engaging. Respect to BBH.

postcard village

L gallery

Laura writes:

For as long as I can remember I have always collected postcards. I didn’t realize that I was a collector until one day I caught myself spending £11 on a single card.

Although I love all postcards my particular favourites are the 1960s and 1970s cards. I adore the fabulous Technicolor of their blue cloudless skies. They’re totally unreal. Yet while the images are amazing, the key thing about postcards that I really love is the fact that the only place you usually send them is home.

You can be anywhere in the world, Timbuktu or Skegness, and still send the same sentiment – I’m thinking of you.

So my tribute to these wonderfully human, little postal treasures was to create a village out of them. For me, a postcard means home.

Postcard village

Laura Vent's Postcard Village is currently on display in Wieden + Kennedy London's L Gallery in our reception. Officially London's second smallest gallery.

Loading