Welcome to Optimism

Hanbury Street to Kernow and back

Lucy writes:

Some notes from my visit to University College Falmouth’s

M.A. Creative Advertising last Friday:

 

Clotted cream advertising everywhere at Newquay airport.

Clotted cream ad

Falmouth very, very, very, windy. Glad I bought hat.

This year’s course are a very international bunch,

including students from Russia, USA, India and Holland.

Falmouth 08 course

14 very different Run London campaigns presented.

1 very impressed W+K creative.

2 large plates of very nice crab sandwiches demolished for
lunch.

Crab sarnies

(Note to self, it was well worth moaning about sandwiches last year.)

…but no tea bags in the whole building!

2 winning teams collected the fabulous T shirt prizes.

Congratulations to James & Carl and Aisha & Murtaza.

Winners

1 large round of applause to Mr Chris Waite and Mr Rob Kitchen
for 

being such fantastic course leaders and all round hosts.

And finally 1 belated 'Happy Birthday' to Miss Stefanie Forbes.

I’m sorry I missed the geek party, it looked totally square.

Geeks

 

anna, jade and luca ‘go public’

Annas phone

Somebody else's phone

We
are now into the 7th week of the Nokia Supernova 'somebody else's phone' campaign, and there has
been a new element added to enable greater interaction from fans.

The site is now in 'Public Mode', which  is allowing fans of the campaign to SMS, MMS and voicemail
the characters and, in most cases, receive a personalised response to
their mobile. 

Jade SMS

These sent and received messages also appear in on the
microsite in real time, thus allowing fans to play a really active and
rewarding part in the soap operas that they have been following for the last few weeks,
and building on the high level of interaction already offered by the Facebook pages.

Jade facebook

Over the coming three
weeks fans will be able to advise the characters on their pressing
issues, influence their stories, give them hints about what they think
might happen in the future, and even tell them when they think they're doing the wrong thing.

The phone numbers of each
characters (below) are displayed on their Facebook pages, and are
leaked on the microsite when the characters SMS/MMS the Public.

Anna:  +447595780370

Jade:   +8613818811424  

Luca:  +13232189629

You can get involved, text the characters anything you like, and wait and see what you get back!

www.somebodyelsesphone.com

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