At the club room of the Wellcome Collection this evening for an event organised by At Abrahams.
I was chairing the evening, which was themed 'When is enough, enough?"

There was a fascinating and diverse line-up of participants. Science writer Colin Barras talked about what he saw as the need for scientists to continue to push the frontiers of knowledge, even when challenged by self-appointed moral guardians or prophets of doom.

The Neo Futurist Collective performed a few music / spoken word pieces celebrating urban chaos and noise.

Frances Corner, Head of the Royal College of Fashion discussed the role of the designer in a world where there is a proliferation of cheap, widely available, disposable fashion.

And expedition organiser Andy Pag talked about how he drove from London to Timbuktu in a chocolate-powered lorry and organised a rally to Greece in which the cars were all fuelled by vegetable oil scavenged from the waste fat from chippies and kebab shops on the route.

Seemed like a genuinely interesting evening to me and I think I got away with my somewhat ill-prepared remarks in defence of advertising (in the broad sense) as a potential force for good in a world where people are deluged at every turn by a torrent of crap sales messages. At least, no-one threw anything at me.

Got home last night and my nine year old son was wearing an Apple T-shirt. He had been on a field trip with his class to the Apple Store in Regent Street where they got to play with the kit and learn how to use Macs. He explained to me how cool Keynote is and showed me a project he'd put together incorporating text, pictures and video.

Blimey. I don't know whether to be impressed or scared by this initiative. He had clearly enjoyed the trip and I guess that it as genuinely useful and educational, but hooking in kids as young as nine is somewhat questionable. I wonder how many kids came home and said, 'Daddy, for Christmas I want a MacBook Pro'.

Anyway, next up my 9 year old will be blogging live from Nokia World in Barcelona.