W+K London

January 15, 2009

optimism unwelcome

Crisis, what crisis? Minister apologises for green shoots of recovery forecast

Vadera's optimism sparks row amid job losses

"In hindsight, it wasn't the smartest thing a minister could have said. Yesterday, as thousands of job losses were announced, the business secretary was trying to sell a rescue package for small businesses and the prime minister was fending off charges of incompetence over the economy, the business minister, Lady Vadera, was telling a TV news bulletin she had spotted "a few green shoots" of recovery. Within hours she was forced to apologise."

From The Guardian today

If this is a sign of the times, we may have to rename the blog.

January 15, 2009

Visit Wales – Holidays Unpackaged

Here is our new 40" TV spot for Visit Wales – part of a new integrated campaign we've created with Partners Andrews Aldridge. The campaign has been designed to start a new holiday movement, which Visit Wales have coined 'Holidays Unpackaged'.

Created by Daz and Nicholla and creatively directed by Kim, the TV spot is a trailer for four web films that are hosted in a new dedicated section at www.visitwales.co.uk