Welcome to Optimism

citizen journalism strikes back!

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Sometimes the trade press features us… and sometimes we feature them. This is Branwell Johnson of Marketing Week – a gentleman and a scholar (of Hawkwind).
After a beer with Branwell, it was over to The Golden Heart for the leaving drinks of top interactive producer, Jessica Manchester, who is leaving us and London weather behind for the warmer climes of LA.
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Dave Lee plants a smacker on Jess.

Bye, Jess and thanks for all your hard work.

saturday is breakfast day

Lurpak Salmon48

Wieden + Kennedy London's brand spanking new Lurpak campaign 'Saturday is Breakfast Day' goes live this evening.

Continuing to demonstrate that taking your time over good quality, simple ingredients pays; the new Lurpak campaign sets out to inspire people to make the most of their Saturday morning and cook up a homemade feast. 



The media and creative strategy have been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings – in anticipation of the Saturday breakfast to come.

Delectable.

Lurpak soldier

Lurpak frying pan

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