Welcome to Optimism

swoosh cake

Swoosh cake

Louise Hill created this remarkable confection for the birthday of Karrelle, account director on Nike.
One occasion where everyone was agreed that a big logo was a splendid idea.

citizen journalism strikes back!

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Sometimes the trade press features us… and sometimes we feature them. This is Branwell Johnson of Marketing Week – a gentleman and a scholar (of Hawkwind).
After a beer with Branwell, it was over to The Golden Heart for the leaving drinks of top interactive producer, Jessica Manchester, who is leaving us and London weather behind for the warmer climes of LA.
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Dave Lee plants a smacker on Jess.

Bye, Jess and thanks for all your hard work.

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