Pancake day in ye olde east end, just around the corner from us.

Our new Cravendale milk campaign, created by Sophie Lewis, Nicholla Longley, Sam Heath and Frank Ginger in conjunction with Belgian stop motion animators Pic Pic, breaks today.  The new executions feature our old friends, the animated cow, cyclist and pirate that were introduced in 2007.  The campaign highlights Cravendale’s brand positioning to make the nation passionate about milk, whilst emphasising the key consumer benefits of Cravendale including the brand’s USP – purity.

Breaking spot ‘Bad Bull’ highlights Cravendale’s purification process, while ‘Slurp’ shows how milk can be enjoyed throughout your life, no matter what age you are. The final ad which will break later in the Spring, ‘Toe Tapping’, demonstrates that milk is as good hot as it is cold.

The TV is supported by a print campaign which highlights Cravendale’s purity benefit and longer life.

Sam Heath, creative director at W&K said: “People don’t really think when buying milk.  They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.”