unwelcome optimismmm
It's ian (perkins) here, with a round up of the peaks and troughs of nyc ads from last week.
While on holiday I usually try and shut off from work, but I couldn’t help noticing how bad these pepsi ads (and how relevant to our blog this one is).
Optimismmm. I can find nothing about this I like.
I was irked by bad font choice, colour pallette, writing and the new poorly-designed pepsi logo.
Not sure why I feel I have to get this off my chest, but it was annoying to see something so poor, when I know it must have had a fair bit spent on it.
Burger King on the other hand stood out for being a bit different. See these fun, jap-cool illustrations.
(My brain went – ooh, japan's cool- ooh, burger king's cool).
And that’s as far into my brain as it's good to go.
ian