Welcome to Optimism

TV not dead

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Lindsey Clay and Tess Alps of Thinkbox kindly visited the agency today to share some research about the TV medium. Reports of its demise seem to have been exaggerated – it's in rude health.
Random statistic: the average person in the UK sees 42 TV ads a day.
Given that I saw 'Bang and the dirt is gone' what seemed like at least 39 times yesterday, Cillit Bang is clearly getting more than its fair share of OTS.

agency muff-off

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For today's agency meeting, lots of people had baked and brought in muffins. (It's nice, it boosts morale and it saves catering costs. Everyone wins.)
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Laura Vent's apple crumble muffins were voted overall winners for both taste and aesthetic appeal. Laura Day's white chocolate and strawberry came a strong second.

Personally, I liked the bacon and cheese muffins, but others were narrow-minded about savoury muffin options.

In other news at the meeting, major business issues were discussed and massive new initiatives announced.

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