Welcome to Optimism

new corporate identity guidelines for planners

Planning

Planning director martin Cole (right) is implementing new standards for uniformity of presentation from strategic planners. This is not merely a matter of 'matching luggage' – all touchpoints will be cohesively integrated for 360 degree consistency of the W+K planning experience. Theo Izzard-Brown (left) demonstrates how this is working in practice.

saucy planning

Chesters

Back to the old school.

Chesters & Sales have a breakfast meeting.

In the absence of
pens, paper or laptops Chesters outlines a UK launch strategy with the
help of a glass of orange juice, a pat of butter & a few packs of
sugar and the cruet set.

Breakfast

Oooh, it was like Bletchley Park in 1944.

The white heat of strategic brilliance….sort of.

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