Apparently shop window displays are not subject to the same legal scrutiny as other media, judging by this poster for Sen. The 'Chinese Path to Weight Loss' involves 'herbal remedies, health teas, massage and acupuncture, aroma care'. That seems to be it. Brilliant – seemingly no need to cut back on the egg fried rice or pork dumplings.

Surely there's a missing legal disclaimer here, along the lines of 'NB – none of this will actually lead to weight loss'. Unless, of course 'herbal remedies' means 'industrial strength laxatives and emetics'.

For any readers dubious about the value of the 'Chinese Path' I'd like to announce the Welcome to Optimism Way to Weight Loss. Or, W2OW2WL.

W2OW2WL's unique three-step process is guaranteed to reduce your weight.

Step 1: eat less
Step 2: exercise more
Step 3: continue with the above two steps, daily, for the rest of your life

W2OW2WL is free to all our readers.

here is the latest w+k baby to arrive – the very beautiful madeleine mckay, new daughter of creative director pat and his wife nina, and little sister to avery.

she arrived on 24th march, weighing a graceful 8.3 lbs. 

congratulations mckays!