Welcome to Optimism

bridge and tunnel

Some readers may be aware that we have outgrown our palatial offices at 16 Hanbury Street in London's fashionable east end, and as a result we're taking additional space directly opposite on the other side of the road. The extra room will be great – working conditions currently resemble the London Underground during rush hour – but being split across two buildings isn't ideal. So we wanted to find a way to link the two buildings. Our first idea was a bridge across the street. But we couldn't get planning permission for that. So instead a team of W+K 'moles' has started work on a tunnel beneath Hanbury Street, linking the two sites at basement level. Work is progressing well:

Tunnel

Our plan is for the tunnel not just to be a functional throughfare but to be a feature that reflects our  values and way of working: a portal, if you will, representing the journey from idea to execution. The finished thing will look something like this:

TimeTunnelCoverBest
But it will be in colour.

new faces

Crille Lampa

This is Crille Lampa, who joined us today. He's an Art
Director with a mixture of experience from the biggest agencies to the
smallest. He's worked as a graphic designer and Art Director, but
essentially Crille's an ideas man.  He's spent time at TBWA and Goodby Silverstein and most recently he's been at Wisely, a digital
agency in Stockholm.  

Check out more here at Crille's website.

Penni Fu 


And this is Penni Fu, a strategic planner who is over here on loan from W+K Shanghai –
we’ve swapped her with Sophie Dollar.  It should be an amazing
experience for both of them, and a great way for us to share and
connect across our offices. Penni's working on Nike and The Guardian.

We asked Nick Barham, the W+K planning director in China for some gossip about Penni for this post.  Apparently there is none.

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