We jumped into 'the well of knowledge' on day two of our Hyper Island Masterclass.

My scribbled notes say:

Mark Comerford: welder / Trotskyist / video nasties / sweary.
Digitalization = societal shift = new industrial revolution.
Digital will fuck you up. (Good.)
Go digital or die.
Networks = recommendation engines.
Facebook "pages" – get one. Work in progress.
Check out getsatisfaction.com
Check out Barnabu (Google Earth visualisations and mash-ups).
Check out twitter analyzer
Check out Philips_vs
Seems to be just illegible scrawl after this.

Today was really good. Lots of thought-provoking, new, actionable stuff. Exciting!

Day one for me of Hyper Island interactive masterclass that we've put most of w+k through.
Above: facilitators Roger (aid worker, coach, 'lonely wolf') and Petter (kung fu geek). Aim is to accelerate the understanding, embrace and use of cutting edge digital thinking and doing throughout the agency. And have some fun.
 Unfortunately i had to keep ducking out, but so far:
– learning via chaos / unpredictability
– walnut model (content / process)
– Colman and rodents: a worry
– coffee was tepid
– Renny Gleeson rocks
– this is bloody brilliant: internet archive
– we need to sort out the acoustics in the 'flexible space'. And call it something less shit than 'flexible space'.

More tomorrow.