‘The Cravendale Future Milk competition was to redesign the milk bottle for the future.
For my design I carved a section out of a traditional Cravendale carton and inserted a
miniature farm in the space, complete with cows and a Cravendale billboard.’
Here is Eleanor’s winning idea:
Eleanor has recently graduated from Glasgow School of Art, where she studied Visual Communication. She will be helping on all things creative for the next 2 weeks.
Our interactive masterclass continued. By now, brains are fizzing.
Christina Andersson, online strategist from Play talked to us about processes for the development and management of digital work.
Laura Jordan Bambach of LBI talked about cool work being done in interactive.
Her suggestions included:
Baker Tweet.
Go, miniman, go.
Stefan the swopper
Axion's 'bands playing in banners' campaign
Mikael Ahlstrom, digital media entrepreneur, talked some more about the future of online marketing.
Among the possible futures we heard about and discussed were…
Future (a)
2009: all about apps and the death of the web page
2010: social media goes mainstream
2011: the cloud: ubiquitous computing – always connected to your network
2012: immersive graphic experiences
2013: biohacking
Future (b)
2009: communications (online advertising)
2010: conversations (engaging with communities)
2011: participation (development of new functionality, new partnerships)
2012: conversion – "sweaty and boring" -(measurement, data, SEO, ROI)
2013: integration (global mash-up of services, apps, geohacking, building personalised perceived worlds, distinction between real and online world becomes blurred.)
2014: revolution ( sometimes easier / better to do things digitally than in the 'real world')
Needless to say, we all loved the idea of livinga nd wokring in a future where within a few years we'd be biohacking ourselves and enhancing our bodies, minds and talents with impanted tech. Loved the idea that the IT department would be downloading extra memory direct into W+K staffers' brains: "GAAV! My idea-generating app keeps crashing!"
Future W+K producer.
Other trends currently on the rise, according to Gartner:
:::: On the Rise
Human Augmentation
3-D Flat-Panel Displays
Computer-Brain Interface
Mobile Transphones
Volumetric (Holographic) Displays
Tangible User Interfaces
Chip Implants
Emotion Detection
Head-Mounted Displays
Eye Tracking
Speech-to-Speech Translation
Surface Computers
Wearable Computers
Augmented Reality
Fabric Sensors
This is your brain on Hyper Island: