Good old-fashioned tube-cards with the brilliantly counter-intuitive selling point that you will not get great service at Dixons. (But we infer that you do get a good deal.) Easy to identify, from the use of distinctive colours and fonts, exactly which famous London department stores Dixons is having a pop at.

Nice end-line too: "Dixons.co.uk. The last place you want to go."

Nice one, M&C Saatchi and congrats to the client for doing some brave work in a sector not generally known for such a thing.

It was the 40th birthday of Lee Newman, MD of W+K Amsterdam, the other day. They had cupcakes with his head on. Cool? Or creepy in a cannibalistic kind of way? YOU decide!