our new temporary MD
Neil's gone on sabbatical for a month so Romilly has stepped into his shoes. Or sat in his seat. He's thrown Campaign around, slapped the desk and made a lot of noise. A natural.
Neil's gone on sabbatical for a month so Romilly has stepped into his shoes. Or sat in his seat. He's thrown Campaign around, slapped the desk and made a lot of noise. A natural.
Yesterday we went to the Fairtrade Foundation commercial conference. It was a top level affair, a mixture of their licensees, MPs (well, one) and associated organisations talking about the impact Fairtrade has had on their business and consumers' appetite for ethically sourced products, "Value for values" as Joanne Denny Finch put it.
In the middle of this was our Dan Norris sharing a stage with Cheryl Sloan, Marketing Director of Fairtrade. They were talking about our new approach and why we're doing what we're doing – in a nutshell, make Fairtrade more accessible to the mainstream by making it warm, human and easy to understand. As he sat on a table with the MD of Starbucks and the CEO of Cadburys Dan realised this was a pretty high powered audience.
But with customary charm he presented our work to 250 people in "the biggest scariest creative review" he had ever been in. Nice.