Welcome to Optimism

2109 future A-Z at W+K

Last month we took down our '2109 Future A-Z' window installation at Selfridges. So now the products live in our reception, all 26 of them. Here’s the Feed Jellyfish generator in all its glory powering our fridge – we can’t forget to feed the little fellas otherwise it’s warm cokes all round!  

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our very own sartorialist

No-one knew we had our very own sartorial expert within W+K. Mark sneakily keeps his excellent fashion credentials well hidden under an array of safe tshirts. Very clever.

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It was only when he told me my top makes me "look like a squid" (see below) that I realised what a style guru we had in our midst.

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Look at the silky crenellations….

Stay tuned for Mark's Daily Sartorial observations. 

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